“I'm a lawyer” isn't a niche.
“I practice business law” isn't much of one either.
What do you actually like?
Construction? Restaurants? Technology? Healthcare? Real estate? Manufacturing? Sports? Startups?
If you genuinely understand an industry, something interesting happens.
You stop being “the lawyer” and become “the lawyer who understands our business.”
That's a very different position.
Your practice area tells people what you do. Your niche tells people who should call you.
Do This This Week: Write down five industries or subjects you're genuinely interested in. Circle the one you could imagine spending the next five years learning about.
