You don’t know who you’re going to meet five years from now.
Today’s Facebook argument could involve tomorrow’s client, referral source, managing partner, judge, opposing counsel or corporate executive.
Why unnecessarily alienate people who might someday be important to your career?
You don’t have to agree with everyone. You don’t have to hide your personality.
But you should understand the difference between having an opinion and broadcasting every opinion you have to the entire world.
LinkedIn is different. It’s a professional platform where you can demonstrate expertise, participate in your industry and become visible to the people you actually want to know.
The rule is simple: Before you post something, ask yourself whether you’d say it at a dinner table with ten prospective clients sitting around it.
If not, maybe don’t post it.
Do This This Week: Review your public social-media presence as if you were a prospective client researching you for the first time. Even if you have a potentially controversial sports alliance. For instance: You’re an Ohio State fan and you’re trying to get business from a U of Michigan grad. Or you absolutely adore Auburn but your potential clients went to ‘Bama. You get it. Seems harmless but, you could definitely lose a potential client over your allegiances.
Get started and start cleansing your socials.
