Authority is rarely created by one remarkable post. It grows when useful ideas arrive often enough that an audience begins to expect them.
Start with the questions clients, colleagues and younger attorneys ask repeatedly. Build a point of view around those questions, then choose a sustainable rhythm: one substantial idea, several useful observations and a regular conversation with people whose experience adds depth.
Ninety days is enough time to establish a signal. It is not enough time to manufacture a reputation. The objective is to create evidence of how you think—and a system you can continue after the initial enthusiasm fades.
